
That Trini Sauce
Branding + Packaging, 2023
Founded in 2023 by Asha Roper, That Trini Sauce is a newly emerging Caribbean-inspired hot sauce brand. Brought to life from Asha’s family traditions and recipes based out of Trinidad and Tobago, this brand offers a range of hot sauce flavors ranging from mild, medium and hot.
The visual identity is infused with the cultural richness of Trinidad and Tobago, the visual identity pays reference to the iconic Carnival, lush tropical spices, herbs, and fresh fruits of the islands. The hot sauce names pay homage to the dance teams of Carnival, each paired with a vibrant, cohesive design, while the brand pattern used throughout the packaging incorporates beads and feathers, exuding the energetic vibes of That Trini Sauce.
S E R V I C E S
Visual Identity
Print + Packaging Design