Luchiano Visconti
Rebrand, 2022Since 1990, Luchiano Visconti has delivered high-quality menswear with a distinct fusion of classic Italian elegance and New York edge. A family-owned business rooted in both retail and wholesale, the brand began as a small network of stores in NYC and Northern New Jersey. Today, Luchiano Visconti maintains its dedication to craftsmanship and ethical production while shipping to over 300 stores across three countries.
Luchiano Visconti sought a rebrand to elevate its position in the market and connect more directly with its target audience. The new visual identity embodies the brand’s sophisticated yet playful style, balancing timeless Italian elements with vibrant New York flair. This identity includes a bold, fashion-forward logotype paired with a baroque-inspired logomark, symbolizing the meeting of two worlds. Due to the range of pattern-rich textiles to tailored capsule pieces, the visual identity is simple and versatile. The rebrand extends across web, packaging, and print design, providing a cohesive look and thoughtful strategy to support the multi-faceted business model in ecommerce, retail and wholesale.
S E R V I C E S
Visual Identity
Web Design
Packaging Design
Print Design
Brand Strategy: Shaina Kalmanson
Website Development: Zeeshan Rasul
Photography: Maya Parkoff
Copy Writer: Esther Dier
